Project
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Zapälla F/W 2020A homage to São Paulo city, its grey colors and multiple foreigners
CategoriesArt Direction
Published2020
U.I.WD. art directed the new Zapälla's Fall Winter 2020 campaign
InspirationPhotographed by Gil Inoue and styled by José Eduardo Souza Aranha and Luiza Pimenta, the campaign highlights the concrete, Black & White and grey gradients, bringing some of the characters of São Paulo City's identity.
  • PhotographyGil Inoue
  • ModelsBaptiste Demay & Nabillah Sedar
  • StylingJosé Eduardo Souza Aranha & Lu Pimenta
  • GroomingEmerson Gomes
  • RetouchHelena Colliny