Project
VEHR Brand IdentityA new brand identity that should be elegant, fashion but also fun
CategoriesBrand Identity, Packaging Design, Art Direction
Published2023
To rebrand their logo and visual identity, which we had created five years ago.
A bolder and architectural logo with inspiration from brutalist aesthetics.However, we felt the need for digital versatility in their communication while preserving its strength and elegance. In the fast-changing environment of digital communication, we understood the importance of creating a logo that has flexibility and allows us to avoid being confined to a single aesthetic.
We sought inspiration in São Paulo’s landscape, drawing from its graffitis and various artistic manifestation to create a range of different behaviors for this logo.
As a result, the logo and its variation captures the spirit of a cosmopolitan brand, from its architectural inspiration to its vibrant artistic expression.
- Creative DirectionBruno Tatsumi & Mariana Torres
- Brand IdentityBruno Tatsumi, Mariana Torres, Kessia Riany & Alexandre Ruda
- Motion GraphicsAlexandre Ribeiro
- Still PhotographyKessia Riany
