Project
The Brix RestaurantA contemporary restaurant and bar based in Ho Chi Minh, Vietnam
CategoriesBrand Identity, Packaging Design
Published2020
Communicating a place to hangout, eat & drink, parties and events full of joy
InspirationThe modern ambience, the tropical environment, the luxurious beach club character and the contemporary cuisine of the restaurant gave us the first inspirations to the identity.
The brick was the main visual element that inspired us to create a symbol that felt authentic and honest, and to connect the natural flow of street to the interiors.
The brand experience integrated with the visuals
Design StructureThe condensed typography designed by Morris Fuller Benton in 1937, gives an elegant look to the brand.
And bold colors like the peacock blue and terracotta were chosen to contrast respectively to the lush tropical nature and the hard concrete bricks.
