To design a new visual packaging for the conceptual store NK
And to create a connection between the physical space and the product, enhancing the brand experience.Inspired by the architecture, the grid and the colors of the space. The structural precision reminiscent of modernist architecture provide a foundation for our visual language and grid. For the colors, we drew inspiration from the vibrant color palette of classic paintings such as Josef Albers, Ellsworth Kelly and Heinz Kreutz.