Project
LOUIE 10th Anniversary CampaignPhotographed by Hick Duarte and Styled by Thiago Ferraz
CategoriesArt Direction, Brand Identity
Published2022
- Creative DirectionLivia Ribeiro
- Art Direction & Graphic DesignU.I.WD.
- PhotographyHick Duarte
- StylingThiago Ferraz
- GroomingJake Falchi & Ju Coelho
- CastingBill Macintyre
- Graphic ProductionJairo da Rocha
- ModelsLeandro Santos, Noah Alef, Elia Lee, Martin Conte, Lucas Evangelista, Marcos Luko & Bruno Facchini
LOUIE wanted to create a narrative that represented their brand’s diversity.
ConceptThe idea and art direction behind was to portray a team celebrating male diversity, a melting pot of different people and cultures from around Brazil in a sophisticated way, that resonates what LOUIE is.
