Project
Hype Beachwear BrandingA colorful, fun and handmade swimwear brand from São Paulo, Brazil.
CategoriesDigital Design, Packaging Design, Brand Identity
Published2021
Our main inspiration was the warm natural-light and the neutral purity colors of
NEW VISUAL DIRECTIONA crisp and minimal text-based art direction further explores the brand’s name and identity. Contrasting with the complexity of colors and shapes of their products, balancing and adapting to any creative scenario they want to bring across their digital and social channels.
- Design CollaborationPedro Torres
- Campaign PhotographyBruna Castanheira
- E-commerce PhotographyRodrigo Takeshi
