Project
Bossa FurnitureBrand Identity, Communication Design, Strategy and Art Direction
CategoriesDigital Design, Art Direction, Brand Identity
Published2024
Bossa Furniture is a vintage and contemporary design gallery and furniture store
Their purpose is to preserve Brazil’s design heritage through curation, documentation and a commitment to conserving their historical furniture collection.Our main task was to reposition and visually rebrand Bossa Furniture’s corporate image by highlighting their purpose through their original curation, documentation, and subsidiary brands.
Simple with a twist, we designed the logotype to reflect the modernism inherent in their culture:
We sought a typeface originally designed by Brazilians, leading us to choose the dt Jakob, created by Eduilson Coan and Gustavo Soares from dooType, one of Brazil’s leading independent foundries. We then customized the “SS” in the word BOSSA to embody the Brazilian culture’s unique style, showcasing the country’s distinct flair.
- Creative DirectionBruno Tatsumi & Mariana Torres
- DesignBruno Tatsumi, Matheus Gomes & Kessia Riany
- Films & Motion GraphicsAlexandre Ribeiro
- NY Store Signage PhotographyLeandro Viana
- Interiors and Objects PhotographyAna Pigosso
